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Why the GCC is the next destination for Italian business
Across the Gulf Countries - Saudi Arabia, the Emirates, Qatar, Kuwait, Bahrain and Oman - governments are investing heavily to diversify their economies beyond oil.
Vision 2030 programs, massive capital expenditure in infrastructure and a young, connected population are generating sustained demand for new products, services and technologies.
For Italian and European companies, this means real opportunity across a wide range of industries such as fashion & accessories, food & beverage, construction & interiors, sports, and many others - from design to machinery and professional services.
If you’re wondering how to export to Saudi Arabia or start selling in the GCC, the time is now.
Why Made in Italy fits the market
Buyers in the Gulf value quality, reliability and long-term partnerships - typical qualities of Italian know-how.
But knowing your products is not enough if you don’t understand the market.
Success depends on adapting to local culture, regulations and buying habits. Moreover, in B2B business, building relationships based on trust and presence are key to succeed.
Italian companies that combine product know-how with adaptability and consistent local engagement stand out and grow faster.
From luxury fashion to fine food, interiors, and engineering materials, Italian manufacturers and exporters are seen as reliable, creative, and premium.
Challenges and Regulations to enter Middle eastern markets
Entering the GCC requires more than quality products.
Businesses must comply with import regulations and product standards (such as SASO, KASCO, or similar national authorities) and food-safety frameworks (e.g., SFDA, ESMA, or other Gulf agencies).
Each country has its own certification, labeling, and logistics procedures.
Beyond paperwork, brands must adapt marketing and communication to Arabic audiences, and identify reliable local partners and distributors to ensure visibility and sales continuity.
Preparation in these areas shortens time-to-market and reduces cost.
Top export opportunities
for Italian companies in the Gulf
Fashion & Accessories
Italian craftsmanship meets Gulf market opportunities.
We connect Italian brands with local operators, mall developers and strategic partners, helping them define the right mix of digital, retail and distribution channels to grow with authenticity and visibility.
Constructions & Interior Design
Linking premium Italian suppliers with Saudi developers and projects.
From vendor prequalification to FF&E delivery, we bridge design studios and manufacturers with Gulf mega-projects and developers, building reliable partnerships that bring Italian quality and innovation to life.
Food & Beverage
Italian excellence trusted across Gulf retail and HORECA.
We guide F&B companies through regulations, distributors, and retail chains, connecting them to the region’s growing markets and enabling safer, more direct, and profitable exports.
Sports & Active Lifestyle
Empowering Saudi’s sports growth with Italian expertise.
Through our local network, we help Italian brands build partnerships and sponsorships within the region’s sports ecosystem - from academies and events to equipment, interiors and facility projects.
How Haltitude
Can Support
Your Expantion
Haltitude supports Italian companies that want to export, sell, and grow in the Middle East.With a local presence in Saudi Arabia and the Emirates, we help brands adapt to regulations, connect with distributors, and position their products effectively.
We don’t just advise - we execute.
Our goal is to turn interest into measurable results: meetings, partnerships, and first purchase orders.